Discover A Website Traffic: Get Qualified Leads With Targeted Traffic Sources
There are many effective discover a website traffic generating strategies, but each of them must be managed correctly in order to be profitable.
- Targeted Traffic Sources
Your highest quality traffic will be that of referred traffic. Referred traffic includes visitors that are referred by another site, or from a sales letter you may have sent them. It also includes visitors generated after reading an article you may have posted online. These are the most highly qualified leads, assuming the source of the referral accurately depicted the nature of your site.
The next highest quality traffic source is that of search engine referrals. For example, if your site ranks within the top 10 or 20 web sites for a particular keyword. The first position gets about 60% of the traffic, the second position 20% and the third position about 10%. Of course this depends on the quality of the websites that are actually ranking for a particular keyword. If the page on position one is junk, the searcher will begin to scroll down to find better quality information. This is why the position is important but the competition on the page is also an essential factor.
The next highest quality traffic source is that of targeted pay-per-click (PPC) traffic. With this traffic, you purchase click-thrus from visitors who have searched or clicked on a particular search term that is relevant to your site and offer. This traffic differs from search engine referral traffic only in that it is a result of a paid placement, whereas search engine referrals are generally not from paid placements.
Next is that of ezine advertising. Ezines are niche online newsletters that are emailed to subscribers on a regular basis. The important thing here is to be sure to place your advertisement in an ezine that commands the type of reader who would normally be inclined to purchase or be interested in your product.
- Untargeted Traffic Sources
After these targeted sources of traffic, there are many untargeted sources of traffic. These include exit traffic, pop-up or pop-under traffic, and redirect traffic. Without going into details on the various sources of these forms of traffic, let’s say that this is generally untargeted traffic, which means that it is generally both inexpensive and associated with a very low response rate.
Untargeted sources of traffic are generally better handled by using a “landing page” that creates an initial interest in you or your product or website, and directs the visitor to click through to your main page.
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