When you choose and run an internet marketing business you will soon realize that you cannot be the jack-of-all-trades. This would not be productive and by wanting to dilute your energy on all marketing techniques you would end up mastering none.

So you will need to focus on what you are good at. That’s why it is important to know what your strengths are. Here are 3 basic steps you should take when starting an internet home business.

1. Assess your talents.

Think of your talents as the things you’re really good at. They are like personality traits. For example, you may be a very creative person, or someone who is really good at attending to details or a person with a gift for communicating. Your talents are the base for any successful business venture, including an internet marketing business.

2. Examine your skills.

These are the things that you can do. The difference between talents and skills is that talents are passive and skills are active. Skills are being developed over time as you learn. For instance, a creative person may have excellent skills for drawing or writing.

3. Put your talents and skills together.

When you combine your talents and your skills they become strengths you will want to focus on. If you are a good writer, then you should work on this talent to develop copywriting skills and article writing or blogging.

Focusing is a major factor of success in any business venture. Knowing what your talents are, spending time to educate yourself and learn will help you develop skills. Then, be sure to focus on your strengths and you will surely build a successful online marketing business.

There are tons of free internet marketing tools, here are just 4 that I really like.

1. Google’s Wonder Wheel

Google’s Wonder Wheel represents the way Google’s search engine perceives the relationships between
keywords.  It also shows visually how Google’s bot initially chooses sites for ads in the Content Network.

To use it: Go to www.google.com, do a search, then click on “Show Options.” Go down a few inches on the left side and there is a link called “Wonder Wheel.”

2. Google’s keyword-based search tool

For those who are doing PPC marketing with Google Adwords, this tool allows you to sift and sort keywords according to all kinds of advanced criteria like bid price or level of competition.

The Search-based Keyword Tool generates keyword ideas based on your website, and identifies those currently not being used in your AdWords account. Additionally, it provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and ad/search share.

Have a look at the Sktool.

3. AddedBytes

One of the secrets of copywriting is making it VERY easy to read. A quick rule: 7th grade reading level or lower equals good copy, and College level equals bad copy.

Paste your text into AddedBytes and you’ll see if your copy is good or not.

4. Visual Thesaurus

I use Thesaurus to find the exact words I’m looking for, but there is a much better tool: Visual Thesaurus. It is a graphical tool that’s pretty much like Google’s Wonder Wheel. You can find strings of words and relationships between words. There is a free version and a dirt cheap paid version at $20 per year (ok, this one is ALMOST free ).

Stay tuned…more free internet marketing tools coming.

Related posts:

Free Keyword Research Tool From Wordtracker